Price gouging laws have become more relevant than ever, but a historical review reveals that price gouging laws may be a historically recent, and misguided development. It was not until 1979 that New York State enacted the nation’s first law explicitly targeted at price gouging.

In response to the heating oil shortages during the winter of 1978-1979, New York enacted the first state price gouging law. The law provided that “the inability of these persons [heating oil consumers] to pay for home heating oil will result in severe hardship, especially among the elderly and the very young, and could result in the loss of lives.” (New York Assembly Bill 25, 1979). Specifically, under the NY statute:

[d]uring any abnormal market disruption of the market for consumer foods and services vital and necessary for the health, safety and welfare of consumers, resulting from stress of weather, convulsion of nature, failure or shortage of electric power or other source of energy, strike, civil disorder, war, national or local emergency, or other cause, no merchant shall sell or offer to sell any such consumer goods or services for an amount which represents and unconscionably excessive price.

Then Attorney General Robert Abrams brought the first known legal action under New York’s price gouging statute in 1985 following Hurricane Gloria. AG Abrams “obtained $30,000 in refunds for Long Islanders who were overcharged for tree removal” following the storm. See Cale Wren Davis, An Analysis of the Enactment of Anti-Price Gouging Laws (Jan. 2008) (unpublished M.S. thesis; Montana State University) (hereinafter “Davis”). However, it was not until 1998 that the New York statute was amended and expanded to reach up into the supply chain, prohibiting “any party within the distribution chain of consumer goods from excessively hiking prices” during an emergency. (New York Senate Bill 2664, 1998). According to the bill’s Assembly sponsor, the amendment was “particularly important in light of the destruction caused by the ice storms and tornadoes, which recently plagued parts of upstate New York.” See David, supra at 36. According to a summary of the bill, the amendment was meant to protect consumers from the spikes in oil prices that followed from the invasion of Kuwait and the Exxon Valdez oil spill. Id. at 46.

During the 1980s, only three other states passed price gouging laws: Hawaii, Connecticut, and Mississippi. Ramping up in the 1990s, eleven states passed price gouging laws, including Florida and California. Florida’s price gouging law was passed following Hurricane Andrew in 1992. While California’s price gouging law was introduced in 1994 after the Los Angeles Department of Consumer Affairs received more than 1,400 complaints about price gouging following the Northridge earthquake. See David, supra at 58. The ten percent limitation was originally opposed by the California Department of Consumer Affairs, who argued for a less restrictive ceiling of fifty percent, but ultimately withdrew its fifty percent recommendation. Id. at 59. In response to the 2003 wildfires in California, hotels were added to California’s price gouging law in 2004. Id.

More recently, many states began to pass price gouging laws in response to the terrorist attacks on 9/11 and various hurricanes and natural disasters. Today, the majority of states have price gouging laws, including Colorado and Alaska, who introduced and passed legislation in response to the COVID-19 pandemic.

However, while price gouging laws may be intended to protect consumers in states of emergency, some economists argue that “[p]rice controls interfere with the ability of merchants and consumers to settle freely on the prices at which they will trade.” See Michael Giberson, The Problem With Price Gouging Laws: Is optimal pricing during an emergency unethical? CATO Inst. (2011). Arguably, price controls may also “reduce economic welfare: by limiting price increases in areas harmed by emergencies,” “discourage conservation of goods and services precisely when they are needed most” and “discourage extraordinary efforts to bring goods in high demand into the affected area.” Id.

A brief review of the history of price gouging laws demonstrates that most price gouging laws were passed following natural disasters. Only time will tell if the remaining states without price gouging laws follow in the footsteps of their fellow states, and too, pass price gouging laws in response to the current state of emergency.

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Visit Proskauer on Price Gouging for antitrust insights on COVID-19.

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Photo of Kelly Landers Hawthorne Kelly Landers Hawthorne

Kelly Landers Hawthorne is an associate in the Litigation Department and a member of the Antitrust and Mass Torts & Product Liability Groups. She represents clients in litigations and due diligence across a range of industries, including consumer products, life sciences, healthcare, education…

Kelly Landers Hawthorne is an associate in the Litigation Department and a member of the Antitrust and Mass Torts & Product Liability Groups. She represents clients in litigations and due diligence across a range of industries, including consumer products, life sciences, healthcare, education, hospitality, sports and entertainment.

Kelly also maintains a diverse pro bono practice. She received Proskauer’s Golden Gavel Award for excellence in pro bono work in 2019.

She is a frequent contributor to Proskauer’s Minding Your Business blog, where she authors articles related to price gouging issues.

Kelly is also a member of the Proskauer Women’s Alliance Steering Committee, where she serves on subcommittees focused on highlighting and providing professional development opportunities for women at the firm.

Prior to her legal career, Kelly was a Teach For America corps member and taught middle school in Washington, DC.

While at Columbia Law School, Kelly served as an articles editor of the Columbia Journal of Law & the Arts and interned for the Honorable Sandra Townes of the U.S. District Court for the Eastern District of New York.

Photo of John R. Ingrassia John R. Ingrassia

John is a partner at the Firm, advising on the full range of foreign investment and antitrust matters across industries, including chemicals, pharmaceutical, medical devices, telecommunications, financial services consumer goods and health care. He is the first call clients make in matters relating…

John is a partner at the Firm, advising on the full range of foreign investment and antitrust matters across industries, including chemicals, pharmaceutical, medical devices, telecommunications, financial services consumer goods and health care. He is the first call clients make in matters relating to competition and antitrust, CFIUS or foreign investment issues.

For more than 25 years, John has counselled businesses facing the most challenging antitrust issues and helped them stay out of the crosshairs — whether its distribution, pricing, channel management, mergers, acquisitions, joint ventures, or price gouging compliance.

John’s practice focuses on the analysis and resolution of CFIUS and antitrust issues related to mergers, acquisitions, and joint ventures, and the analysis and assessment of pre-merger CFIUS and HSR notification requirements. He advises clients on issues related to CFIUS national security reviews, and on CFIUS submissions when non-U.S. buyers seek to acquire U.S. businesses that have national security sensitivities.  He also regularly advises clients on international antitrust issues arising in proposed acquisitions and joint ventures, including reportability under the EC Merger Regulation and numerous other foreign merger control regimes.

His knowledge, reputation and extensive experience with the legal, practical, and technical requirements of merger clearance make him a recognized authority on Hart-Scott-Rodino antitrust merger review. John is regularly invited to participate in Federal Trade Commission and bar association meetings and takes on the issues of the day.

Photo of Christopher E. Ondeck Christopher E. Ondeck

Chris Ondeck is head of the Washington, DC office and co-chair of the Firm’s Antitrust Group. Chris is one of the most highly rated antitrust trial lawyers in the United States. In 2023, he won the largest antitrust jury trial of the year…

Chris Ondeck is head of the Washington, DC office and co-chair of the Firm’s Antitrust Group. Chris is one of the most highly rated antitrust trial lawyers in the United States. In 2023, he won the largest antitrust jury trial of the year, and one of the largest in history, by defending Sanderson Farms as the sole non-settling defendant where the direct purchaser plaintiffs alleged $7 billion in damages. The significance of the trial victory was widely reported by Reuters, Bloomberg Law, Law360, and other publications, calling it a “blockbuster case.” Law360 noted that Chris “blasted” the plaintiffs’ assertions at trial and called it one of the biggest trial decisions of the year. Chris and his team were named Litigators of the Week by the American Lawyer. Benchmark Litigation also shortlisted Chris for antitrust litigator of the year in 2023.

Chris is a go-to litigator for clients in high-profile antitrust matters, including AARP, Amtrak, AT&T, Butterball, Cardinal Health, Continental Resources, Daybreak Foods, Discovery, DuPont, Ocean Spray, SpaceX, Sunkist, Wayne Sanderson Farms, Welch’s, and Weyerhaeuser. He also has 30-years’ expertise with the Capper-Volstead Act’s application and interpretation for agricultural cooperatives, and serves as outside counsel to a large number of industry groups, including trade associations and cooperatives.

Chris has been recognized as a leading antitrust practitioner by Chambers, noting that clients describe him as “our primary thought partner – he’s very good at explaining the complex issues and making them easy to understand” and praising “his strong advocacy skills”; by The National Law Review as a “Go To Thought Leader”; by Acritas as a “Star” for multiple years; by Benchmark Litigation as a National Litigation Star; and by The Legal 500 United States for Antitrust: Civil Litigation/Class Actions.