Viva Cinemas Theatres and Entertainment LLC v. AMC Entertainment Holdings

Can Spanish-language media content constitute a proper antitrust product submarket for purposes of a Sherman Act claim? A federal district court in Houston appears to be the first to address the issue and has signaled that, at least at the motion to dismiss stage, the answer may be sí, se puede. With 13.1% of U.S. residents speaking Spanish at home as of 2014, media companies with merger plans or business arrangements relating to Spanish-speaking consumers should pay close attention.