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Perry J. Kumagai

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Perry Kumagai is an associate in the Litigation Department and a member of the Commercial Litigation Group.

Perry earned his J.D. from Yale Law School, where he served as a Submissions Editor of the Yale Journal on Regulation and worked on a variety of legal matters with the Yale Housing Clinic.  While in law school, Perry interned with the Civil Division of the U.S. Attorney’s Office for the Southern District of New York.

Prior to law school, Perry received his B.S. summa cum laude in Chemical Engineering from the University of Southern California.  He then went on to conduct research as a strain engineer in the biotechnology industry.

 

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At the end of June 2023, the FTC proposed a new rule targeted at deceptive reviews in the marketplace. The proposed rule would prohibit advertisers and marketers from employing illicit review and endorsement practices such as using fake reviews, buying positive reviews, and suppressing negative reviews.

In explaining its motivation for the proposal, the Commission noted the widespread emergence of generative artificial intelligence (AI), which it fears could lead to a drastic increase in the prevalence of fake reviews. The FTC hopes to “level the playing field for honest companies” with this new rule.